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Archive for the ‘Affiliate Marketing’ Category

I don’t know why I call these sneaky marketing tricks. They are really tricks that help you earn commissions but add value to your customer.

Offer a complement.
The main trick that I like to use involves adding a complement to the product that you are trying to sell. If you remember in my previous post about how to make a WordPress theme, I offered to personally create the theme for anybody who signed up through PowWeb. This little technique can be used for so many different products. I am a fan of the theme creator Artisteer, so I offer free tutorials and personal help to anybody who purchases through my link. If you can think of creative ways to complement the product that you are trying to sell, you can gain an upper hand against the competition selling the same product.

In the past, I have also pushed products through Clickbank. This method works extremely well for digital products as well. The trick that I like to use is that I look for areas where the e-book or digital video product may be lacking a little bit. I then explain to my readers how this product lacks. But then I offer a complement to the product to offset the deficiency. It is an insanely powerful marketing method. The whole idea behind this method is that you are grabbing people who would buy the product anyway but convincing them to purchase it through you instead of somebody else.

Offer your product for free.
The other technique that I commonly use is to flat-out offer a really great product for free. Give the people who are going to be reading or using this product extreme value. When somebody accesses your product and they see what great value you offer, they are going to want more, and they are going to want to purchase your follow-up products. This technique also relates to list building. You offer your product for free in exchange for an e-mail address. Once people realize the great value that you are giving to them for free, you will have them on a mailing list to offer your follow-up products. This technique only works if your free product is truly a great product. If you offer the people a crap product, they are going to think that your paid product is crap as well.

Only promote products that you feel strongly about.
Many online consumers have an ability to see past insincere product promotions. It is important to promote products that you have used and that you feel strongly about. This works in two ways. First, it is so much easier for you to write about it because you feel strongly about it and you understand its worth. You can honestly recommend this product and feel confident that the people you are recommending it to will enjoy it as well. Besides, if you are offering a complement to the product, how will you know what to offer or how to offer it if you do not really know what you are promoting? The second reason this is important is because most online consumers can feel your passion and your sincerity towards the product. It is so much easier to sell a product. When you know exactly what you are promoting and exactly how your customers will benefit from it.

Use some of these “tricks” and watch your commissions grow. Have any other tricks or want to let me know how these have worked for you? Please leave your comments. I love the interaction.

Yesterday I discussed Affiliate Links and gave you some ideas of where to get started. Hopefully you went and checked out some of those options and maybe found some products that you think you can promote on your site. Today, I’ve created a video to show you how to clean up those affiliate links so they don’t look so ugly.

As you can see it’s a real simple process. You are going to log in to your WordPress dashboard, download a plugin called GoCodes, and use that program to hide your affiliate links. This will keep people from stilling your links and throwing their own code in them. It will also give readers the impression that they are just clicking around inside of your blog, as opposed to clicking on affiliate links. This plugin has worked wonders on my other sites. Like I said, I keep the link hiding to a minimum on this site. (Full Disclosure… Remember?)

Anyway, please comment below if you found this helpful at all. I really do appreciate all the interaction I have been receiving from people. I like to know when people find what I’m giving them valuable. Please comment. Share your thoughts, questions, better ideas, etc. below!

Tomorrow I will be giving you some awesome free tools for internet marketers. I will also give a progress report on my coaching with Alex Jeffreys. Trust me, good things are starting to happen!

There are several ways to monetize your blog.
The main three are affiliate marketing, pay-per-click advertisements, and e-mail marketing. E-mail marketing is actually an extension of affiliate marketing but it is so powerful that it warrants a little bit of separate attention.

To begin with, we are going to focus on affiliate marketing. I was going to really go in depth about PPC advertising with adsense but decided that affiliate marketing is probably a better way to start. I don’t think that posting Google Adsense ads on sites about internet marketing is the best strategy. The main reason being that people who visit internet marketing sites tend be a little more web savvy. They tend to be more blind to adsense type ads. Promotion in the internet marketing niche is much better and much more profitable when you affiliate your self with products and companies that you like to promote.

What is affiliate marketing?
Basically, when you are doing affiliate marketing, you are promoting someone else’s product. When the product sells, you get a cut of the profits. I believe CDNow was really the first company to start affiliate marketing on a grand scale on the internet. Nowadays, Amazon.com and eBay use affiliate marketing heavily. Each company that you sign up for has their own process of bringing on affiliates. I can’t really go in to the process of how to sign up for each of them on this blog.

How can I make money with affiliate marketing?
First let me give you an example of affiliate marketing in action. My blog has a recommended reading section. You’ll notice that in this section, I am talking about all of my favorite books. If you click on one of the books and decide to purchase it, Amazon will give me something like 4% of the sale. As you can see, it’s not huge money. 4% of a $15.00 book is $0.60. I need to sell a lot of books to make real good money. Another example of an affiliate is PowWeb. My blog is hosted over there and I am a huge fan of their services. Every time someone clicks on their link and signs up for an account, they pay me $77! It only costs someone $45 per year to sign up! They are counting on the fact that people are going to sign up and hang around and continue to renew. As you can see, I do not need to get a whole heck of a lot of people to sign up over there to make a good income. This is the power of affiliate marketing! There’s some good and some bad but if people trust you enough and value your opinion, it can all really add up quickly.

Another great place to find affliates is called Commission Junction. They have a whole bunch of different companies that you can promote with all different types of offers. This is where you can find any product from any niche to promote. If promoting eBooks is more up your alley, I recommend Clickbank. Here you can find all sorts of eBooks that offer up to 75% commission.

Here’s what you should do.
Signup for the affiliate programs at Amazon.com, Commission Junction, and Clickbank. Find some products between those three companies that you think you can promote and that your readers would enjoy. The companies will give you a special link with a unique tracking code. Use that link every time you talk about the product. People will click through the links and, hopefully, buy the products that you recommend.

Tomorrow I am going to teach you how to cloak the links. This will make the URL that people see in the status bar look different from the actual link you are sending them to. Psychologically, people may respond better when they don’t think they are being sent to an affiliate link. I don’t do much cloaking on this site (It’s called Full Disclosure Internet Marketing for a reason) but I do want you guys to understand how to do it. It will definitely come in handy.

Until next time, you should now have the tools to get a blog set up and start making some dough.

If you have any questions, comments, or better suggestions about affiliate marketing, please leave them in the comments! I will thank you for it and so will the other readers that would greatly appreciate more advice!